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Founded in Parma, Italy in 1983 by the Bollati Family, Davines Group started as a research laboratory, producing high-end hair care products for renowned cosmetic companies worldwide. After a decade of honing our expertise, we began creating our own brand of Davines hair care products exclusively for salons, and in 1996 founded [ comfort zone ] skin care for premier spas.
“By creating beauty sustainably, we encourage people to take care of themselves, of the environment in which they live & work, of the things they love.”
Since the beginning, we’ve focused on crafting quality products that are scientifically engineered to work, and express our distinctive style and spirit.

A Story of Craftmanship
Our style is a reflection of our curiosity and openness to the world – different cultures, customs, and people that truly inspire us – and our Italian perspective of history and art, design and fashion, culture and lifestyle because it is our heritage and who we are. We love things that reflect simplicity and harmony because their beauty is always modern. And although we’re in tune with today’s mood, we set out to create concepts and products that are destined to become classics with their timeless appeal.
Quality to us means having the freedom to create the best products with attention and respect for our environment, using high grade, natural ingredients, and applying scientific rigor to every product to guarantee our customers’ safety. Quality is also intended by all of us, by our partners and consumers as quality of life.

At Davines, we dare to do what we believe in and, rather than conforming to the mainstream, allow intuition to pave our path. This gives us the freedom to develop concepts and products that are original, authentic, and emotionally connected with people. Our work is a thoughtful balance of substance and style, nature and science, people and spirit. It is what enables us to create what we call life-enhancing projects.
More than two decades later, the Davines community spans over 75 countries, thousands of salons and hundreds upon hundreds of passionate hairdressers. Although we continue to grow, with headquarters in Parma, New York City, Paris, London and Mexico City, our roots are firmly planted in our beginnings as a family-owned research laboratory guided by the same desire for quality products with an authentic approach and timeless appeal.

Davines Mission
Our aim is to inspire and improve the work life quality of worldwide beauty professionals through concepts, products and services that will allow them to offer unique experiences to their clients.


Too curly, unruly or Frizzy?

It’s great having curls that you love and manage easily, but, if that’s not you, KeraStraight is the ideal solution and experience the benefits of smooth, frizz free hair that’s easy to manage and luxurious to touch.

KeraStraight’s keratin treatment has been designed to repair, smooth and renew and will leave your hair feeling healthy, straighter and stronger.

With the unique combinations of award winning proteins, amino acids and advanced polymers deliver unrivalled performance, transforming damaged and hard to manage hair.

KeraStraight delivers added elasticity, strength, vitality and incredible shine providing a smooth, soft and straighter finish that lasts up to 4 months.

As KeraStraight repairs the hair to the very last tip, it’s the perfect answer if you’re wanting to grow your hair.

KeraStraight will transform your hair in just one treatment, and is humidity resistant, making it the ultimate answer to unruly curls and frizz.


Olaplex was founded by Dean Christal and two leading Chemists: Dr. Craig Hawker, and Dr. Eric Pressly.

Dean had been involved in the hair industry for a number of years, and knew that one of the biggest problems faced by professionals was hair breakage.

Interested in science, and also hearing from his hairdresser mother that if something could be created, that could ‘reset’ damaged hair.

Dean got to work, and reached out to some recommended professors that worked at the University California. The professors had awards, patents and… a Nobel Prize. Dean met with the professors, and within minutes of meeting, the chemists had corrected the formula that Dean had been working on. The chemists included the use of an active ingredient… this ingredient, they said, would re-link the broken disulphide bonds within the structure of the hair… this meant it would be correcting previous damage, and making the hair strong again, and as it should be.

Dean couldn’t believe that the chemists had provided him with the answer… and with this, the three got to work to further develop the formula, making it available in liquid and cream form, at different concentrations of active ingredient. Olaplex was tested in a number of salons in California, and soon the word of Olaplex was spreading around the globe.

The rest is history, and Olaplex was launched in the UK in June 2015. Dean has always maintained that Olaplex is never tested on animals, and contains no derivatives from animals, and so it is vegan friendly.

“Our product is ethically made in California and never tested on animals nor does it contain ingredients derived from animals. Health and integrity have been the foundation in which Olaplex was built upon."

Founder Dean Christal added, “Olaplex will never support animal testing. Our family cares for horses, dogs, turtles, and a rabbit. Animal testing is not an option.”

Olaplex is a three-step system that contains a patented, active ingredient. This unique formula works at the molecular level inside the hair. Olaplex works to seek out broken bonds within the hair, which are caused by chemical, thermal and/or mechanical damage.

Olaplex can be used alone to help restore compromised hair, or it can be added in with another service, such as a colour appointment, to help during the process.

Cloud Nine

Catwalk certified, Cloud Nine gives you the freedom to choose your style. Take control of your hair using our extensive range of salon quality styling tools. Create styles using Cloud Nine hair irons or wands.

From the original founder of GHD, Cloud Nine brings you the latest in hair straightening innovation. Each of our irons features intelligent temperature control technology to give you a sleek, shiny finish and kinder styling. Our signature mineral infused ceramic plates will leave a healthy finish whilst the 360 degrees swivel cord allows ultimate hair freedom to create a range of styles.

The Wands
Create those soft, sleek curls you’ve always dreamed of with the Cloud Nine range of wands. From tight curls to loose, carefree waves, our wands super-smooth barrels will allow you to style your hair easily and achieve your desired effect.

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